Tuesday, March 1, 2011

Apple Chief hints at iPhone cheaper

By Rosa Rosa Golijan

Previously we heard that Apple is working on an iPhone cheaper and now some comments by Apple CEO Tim Cook all but confirms that the plan.

Eric Savitz of Tech Trade Forbes ' blog reports that a research note released recently from Bernstein Research analyst Toni Sacconaghi revealed information about a meeting with Apple COO Tim Cook, CFO Peter Oppenheimer and VP of Internet Services Eddy Cuetogether with some details about Apple's product plans:

Analyst says Cook "appeared to reaffirm the notion that Apple is likely to develop lower priced bids" to expand the market for the iPhone. Cook said the company is designing "smart things" to deal with the prepaid market and that Apple does not want the products to be "only for the rich", and that the company is "not cede any market."

It seems quite reasonable to interpret these comments as a sign that Apple is plotting to offer a cheaper iPhone and we hope certainly is — especially considering that our wallets will probably already have a nice success shortly after announcing the upcoming Apple iPad 2.

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Rosa Rosa Golijan writes tech here and there. She is a little obsessed with Twitter, but still loves be liked on Facebook.

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