Sunday, February 27, 2011

Facebook privacy dumbs down (in a good way)

Facebook

By Wilson Rothman

Today Facebook debuted a draft of its totally renewed privacy policy, which breaks the legalese dense massive language 5th-grader-friendly, with clear segmentation, pretty pictures and even — the look of it — a larger font size. "The road ahead, Facebook!" we say — fighting back the usual reservations mildly paranoid.

Joking aside, in summary, this seems to be all for the better. Take, for example, the segment titled "How advertising works." Not only is explain that custom ads can be delivered to you based on your location, age and interests, but in reality shows the tool used by advertisers to set the preference of the destination — and also allows you to try it.

In "information and how it is used," Facebook explains each way that you can obtain information about you from your registration and its interactions with friends and share applications, as well as advertisers who can take note of how you responded to an ad. It also explains what is done, which reduces substantially the growing proliferation of Facebook and maximize the potential of ad. But here and there in the parade of disclosure are some useful tips such as how to turn off all applications, so that no applications and games may display the information. (Of course, you would need to stop playing them, but that was the compromise).

My only real complaint is that you must open a lot of pages to get through everything. The main criterion is divided into six sections, each with their own explanation page concatenated. But I don't see any way around it, design-wise, because the big ol' text block is the real problem, and this gets around to it.

You're not necessarily going to come away from the new privacy policy on your feeling better relationship with Facebook. In a sense, is a consolation to know that gun is currently aimed at yourself. But there is value in being able to discern the real problems — for example, there's still no way to block others from naming it places on their profiles and pictures — from delirious paranoid.

This just came up, so that we were unable to pass through it, or compare it strictly formal privacy policy. It is still only a project, too, so that what we see today may not be there Monday. We reserve the right to return any high praise if it turns out there is some fun activities.

Meanwhile, it's worth a read, especially if, like many fellow Americans, Facebook sucks "only" 12% of your Internet life.

Why don't you go to discuss the new privacy policy, you guessed it, the Facebook page of the technology? That or chat Wilson on other public forums, Twitter.

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