This will reduce the rankings for sites that have a low added value for users, those who copy the content of other Web sites or sites that simply are not very helpful.
Simultaneously, the algorithm will improve rankings for sites, which Google defines as sites with content and information such as research, in-depth reports and thoughtful analysis.
The use of the algorithm can be a reaction to companies trying to game Google ranking system, or perhaps an attempt to stem the farms.
However, there is a danger that can be compromised legitimate websites.
Google did not respond to requests for comment by press time.
The new algorithm will impact 12 percent of queries on Google.
It addresses the 84 percent domains several dozen or so high that users of Google Chrome Web browser blocked more personal by using the extension Blocklist Chrome, Google said.
This extension, released recently, allows users to lock or unlock the models of search result, Google then passes them along with the URLs of Web pages where search results are displayed.
Given the status of Google as the first tool that many people use when trying to find something on the Web, many sites have tried to game the Google ranking system URL since its creation. Perhaps the most important in recent months, two were J.C. Penney and Overstock.com. Had allegedly more sites link to them so as to increase their ranking in the ranking. Both companies have, in essence, denied that this was an intentional forgiven by top management.
Among the players more persistent ranking system, however, are known as "content farms."
The definition of a farm is open for discussion appended. Some sites are easier to label than others. Sites where the content is almost entirely repealed by other websites easily fit the definition, as do the sites who churn out random pattern of words satisfying the algorithms, but does not make sense for human readers.
However, the tag "content farm" sometimes also applies to websites that carry content original, readable if this content has been generated by teams of relatively low pay freelancers who write large amounts of text in what critics say is an effort to get the benefit of the algorithms and raise the ranking of the site, rather than providing good information.
Sometimes a company accused of agriculture Media content is required, which oversees the property as eHow.com, Cracked.com, Livestrong.com and Golflink.com. CEO, Richard Rosenblatt, refused the label content farm, but seems to move by Google was a cause for concern for its investors. Stock company lost more than 5 percent in the hours after the announcement of Google, although it has since recovered some of that land. Request Media of IPO happened less than a month ago.
"The whole phenomenon of demand Media and associated content and feed really is a load of this world where everything is out of Google, and the idea is that you're going to respond to every conceivable scenario on Google, and we will take all these eyes because you're responsive and you'll sell all these users," Greg Sterling, founding principal of Sterling Market Intelligence, told TechNewsWorld.
The company said Thursday at the Google ad with a blog post from Larry Fitzgibbons, executive vice president of media and operations, in which he says that the company's sites to create original and useful content.
Quinn Daly request Media spokesman declined comment.
The debate on what types of content should be targeted breeding can achieve even sticky.
After all, many news sites integrate stories across multiple e-Zines. That is considered copy content? And what about news aggregators like Popurls or shopping site aggregators like Amazon (Nasdaq: AMZN) and Newegg? They do not contain very much original content.
Sterling "which is a nebulous term, and it is subjective, even if they are to get feedback from users of their extension Chrome on some sites, so it is not purely a Star Chamber," he said.
"The objective of this action was to target very specific companies that make a life tyres up to the first page of search engine rankings and most importantly, to score a big win of PR," Joshua Bixby, Strangeloop co-founder and President, told TechNewsWorld.
However, there is a danger that legitimate sites could be targeted for the new algorithm.
"Like all previous changes, this algorithm will probably catch the good guys," Bixby opined. "Some SEO (search engine optimizers) have reported seeing 40 percent of traffic towards their sites already."
The problem arises because the definition of Google is hazy.
"There is an enormous amount of gray area here," Sterling said. For example, one of the sites blocked by blocking spam site that blekko based on user feedback is Buzillions.com, he said.
"I talked to chief marketing officer of Buzillions, and he doesn't care about blocked by Blekko because it is a small player, but he's not happy to have your site labeled" spam, "Sterling said.
Again, sites like Digg and Reddit cannot fall prey to the new Google algorithm.
"There is enough original content there that they probably would not be subject to the algorithm," said Sterling. "Google's position is the philosophy of content creation, how about the mechanics. They always ask ... is expressed in value and users are going to take advantage of it, or you're doing something quickly and superficially to capture search traffic? "
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