Watch out Netflix., Redbox finally is trying to give the online rental giant some more competition.
We really should have seen the one near that long ago, because Redbox sent an inquiry to its customer base last spring as regards a service online video for $ 3.95 per month.
According to Bloomberg, "Redbox movie rental Division is working to develop a subscription streaming service, setting of potential competition with Netflix Inc and Hulu LLC."
Bloomberg also mentions that Redbox has a partner with a "digital player" already lined up. Given that Amazon has already announced its plans to launch a subscription streaming program itself, which might seem the obvious answer. But the obvious is never much fun, so maybe that we are in a real surprise.
However, Redbox has not announced the price points or even a launch date. If that really sticks for Redbox $ 3.95 per month for unlimited streaming (relative to monthly fee of $ 7.95 for the Netflix Watch instantly), we will have a real battle going on.
Redbox already has 30,000 DVD rental kiosks at national level, but the days of going out to rent a movie, but all are gone. If Redbox wants to stay in the game rental, it's time to get that content online where the Americans did not turn around for it.
Rachel King is a freelance journalist based in New York and San Francisco.
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