I like Apple products, but I don't patronize exclusively to them. I am a firm believer in embracing the technology that does what I need, and I would like to distribute my money around to keep things too. I bought an iPad when it was released as I knew that fits my needs. Late last year I grabbed a small tablet which has better fit my lifestyle, and even if iPad is used less frequently, I hesitated to sell it because I like. That changed today with the new Apple's policy for subscriptions, as I have no desire to give Apple 30% of these fees in Cupertino. My iPad is now on sale.
I won't rehash of politics, as you can find around the web, but in a nutshell the Apple is forcing all companies who sell subscriptions on iOS devices to give them 30% of the spoils. Which is important since subscriptions are not the same as selling app, are ongoing and often auto-renewed when the subscription period ends. This means that Apple can get a healthy tax cut of every company ad infinitum.
I like good software, services and content in subscription and enjoy rewarding companies that produce them with my subscription cash. I have a real problem with a company that is simply providing a vehicle for content to take a reduction that is healthy and deny alternative methods to sell the content providers.
Pay for my subscription for Pandora music because it's a great service, because it is not available on iPad. Listen to it everywhere, on all my mobile devices. The same goes for my library of Kindle ebook, buy it because I can read it on anything. I will give Apple 30% of the cost of these ebooks.
So Apple convinced me to sell my iPad, I will do just that. I won't miss it, the control that Apple is putting on partner (and partners) made up my mind. I won't be getting an iPad 2, either. I still have some Apple products, but only those that I need to get the job done.
James Kendrick has been using mobile devices since they weighed 30 lbs and has shared his insights on mobile technology for nearly that long.
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