Tuesday, February 15, 2011

What do you think of the new "Everybody On" HP campaign?

The 53rd Grammy Awards event held on February 13, 2011, at the Staples Center in Los Angeles. HP took the opportunity to launch a new marketing campaign, dubbed "Everybody on."

Commercial takes the music from Lou Reed's "Walk On The Wild Side" and it seems that this butcher. Instead of the usual text, we have the following: "all feel all touch, move, all, all app, host all all digg, all skype, all posts, all dream, every sprint, all air, all, all frag, all tweet, all shuffle beat all, all, furniture, all global, all of the cloud, all now, agile, all bonds, all instant, all against all." The lyrics are actually very cleverly chosen to rhyme, but something still doesn't flow right:

We like the General message of the video, but the implementation could be much better, and we're not sure what exactly is a good for a commercial company. Are also pretty annoying that the singing voice seems to be a little off key. What do you think of the marketing campaign?



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