Showing posts with label think. Show all posts
Showing posts with label think. Show all posts

Friday, February 25, 2011

Mind controlled car is exactly what you think

By Megan Geuss, PCWorld

A German laboratory in Berlin has created a machine that can turn right, turn left, accelerate and brake using only your thoughts (… and some sensors electroencephalogram (EEG) and some creative software connected to the hardware of your car).

As reported by Science Daily, scientists at the laboratories of innovation AutoNOMOS at Freie Universität Berlin first asked their test subjects to move a virtual cube in "space", giving the bioelectrical computer information such as brainwaves on every topic related to driving a car. Then, scientists took that information and connected to a computer-controlled vehicle, allowing the Steering and pedals to be controlled by the thoughts of the driver in the same way that he or she controlled the virtual cube.

Apparently the driving test, which took place on an abandoned airport runway, went beautifully, with only a small delay between the drivers think the action and the car by replying to the message of thought.

Of course, cars "self help" which include radar sensors to prevent fender benders and parallel-automatic parking functions are also in existence today. So the fact that now you can turn the steering wheel with your mind is taking this concept a bit further. Just don't start thinking to reorganize your bedroom while driving.


[Autonomos-Labs and YouTube via Sciencedaily]



Tuesday, February 15, 2011

What do you think of the new "Everybody On" HP campaign?

The 53rd Grammy Awards event held on February 13, 2011, at the Staples Center in Los Angeles. HP took the opportunity to launch a new marketing campaign, dubbed "Everybody on."

Commercial takes the music from Lou Reed's "Walk On The Wild Side" and it seems that this butcher. Instead of the usual text, we have the following: "all feel all touch, move, all, all app, host all all digg, all skype, all posts, all dream, every sprint, all air, all, all frag, all tweet, all shuffle beat all, all, furniture, all global, all of the cloud, all now, agile, all bonds, all instant, all against all." The lyrics are actually very cleverly chosen to rhyme, but something still doesn't flow right:

We like the General message of the video, but the implementation could be much better, and we're not sure what exactly is a good for a commercial company. Are also pretty annoying that the singing voice seems to be a little off key. What do you think of the marketing campaign?