Monday, February 14, 2011

Cisco Gears up for expected Mobile data deluge

Cisco Systems will make a three-pronged attack on the Mobile World Congress this week on what it sees as an imminent flood of mobile data, especially video, extending its current product lines with the tools for a better distribution of content.

The big splash includes Cisco points for networks of service providers to access first IEEE 802 11n, extensions to its recently announced Videoscape architecture and mechanisms for its access switches optimize networks for certain types of mobile traffic.

Carriers need the types of tools that Cisco is Unveiling, even if you are already distributing their cellular networks faster still, said analyst Daryl search School of current analysis. LTE (Long Term Evolution) and other new systems represent a leap forward for 3 G platforms in terms of capacity and speed, but consumers gather in localities and popular media applications will still tax network, he said.

"No matter how operators spend on networks ... There is still limited capacity," search school said. Wi-Fi will continue to play an important role in the networks of mobile operators and carriers you will want to optimize the infrastructure for the best deal with growing traffic, she said.

"Operators cannot be constantly (ask) capacity as far as I can throw it, ' they also learn to manage the capacity that they have," search school said.

In a forecast published recently, Cisco has estimated that mobile video traffic would more than double every year from 2010 until 2015, when would make two-thirds of all mobile data. Cisco doesn't make cellular radio networks, but provides wired systems and network management that sits behind the cellular infrastructure, as well as Wi-Fi networks that some carriers use to share data from primary wireless network.

Wireless access points Aironet Cisco 1550 series Outdoor are designed specifically for mobile operators, municipalities and cable operators to provide wireless coverage in the public areas. They will integrate the company's Hotspot Technology for next generation, which has been designed to allow mobile operators to automatically subscribe to hotspot access and set the encrypted connections. The family of 1550 will include clean air, a Cisco technology has recently announced that allows access points detect interference and run on different channels in response, according to Chris Kozup, Manager of borderless networks at Cisco.

To address the growing volume of videos on all types of mobile carrier networks, the company is announcing Cisco Mobile Videoscape, a member of global platform Videoscape announced last month at the International Consumer Electronics Show. Mobile Videoscape consists of new technologies for switching Cisco ASR 5000 and UCS server platform (Unified Computing System) to deliver video content smoothly regardless of power or network device, said Andy Capener, Director of marketing for mobility service providers. Among other things, Videoscape can transcode video Mobile in different formats and resolutions for display on screens of different sizes and networks slower or faster, he said.

Cisco is also introducing its switch software for ASR access, 1000, 5000 and 9000, residing on the end of the wired network to a mobile operator, to route traffic more intelligently and efficiently. AIR technology (Adaptive intelligent Routing) uses detailed information about subscribers, locations and applications infrastructures EPC (Enhanced Packet Core) to take such decisions, said Capener. EPC is the next generation of systems to control traffic on mobile networks, and can be used to assign specific levels of service quality based on policies, application vendors and current conditions of the network.

Traffic management tools can help carriers, but can also benefit users if deployed well, said search school. Although some subscribers may balk at the notion of a vector by reducing video from high-standard definition so that you can stream smoothly on a congested network for a laptop, others on cell that can keep browsing the Web at the same time might be grateful, said search school.

Consumers are likely to start benefiting from the new technologies in the hands of carriers within a year or so, because service providers will be aggressive in distributing, believes search school. "It seems that things are ramping up faster than we thought," he said.

The family of 1550 access points will begin to roll out in April and will range in price from US $ 4495 to $ 5,288.

Even if it does not provide radio networks as rivals such as Alcatel-Lucent do, search school believes that Cisco may be ready to grab a growing share of investments of the mobile operators because of its long heritage in data network. Data are today what being a cellular carrier is mostly about, he said.

Stephen Lawson covers mobile technologies, storage and networking for the IDG News Service. Follow Stephen on Twitter at @ sdlawsonmedia. E-mail address of Stephen is stephen_lawson@idg.com



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