Monday, February 14, 2011

HP purchase Game for Google Analytics

Hewlett-Packard announced Monday plans to purchase data warehousing and analytics vendor reserved for a sum Game.

The move comes shortly after HP gradually its Neoview data warehouse platform, which has failed to gain much market share since its launch several years ago.

The game's technology will allow HP to provide "sophisticated, real-time business analytics for large, complex data sets in physical, virtual and cloud environments," the company said in a statement.

The acquisition also represents the most significant strategic move for HP recently appointed CEO Léo Apotheker since joining the company in September. Apotheker is expected to detail its plans in more depth in an event in March.

HP is leading a broad strategy for data analytics, having recently Microsoft announced plans for a new series of analytical equipment.

In general, the company's management is not surprising, given track record of Apotheker as former CEO of SAP, who found success through the acquisition of BI (business intelligence) software vendor Business Objects, as well as the fact that the Google analytics product sales have remained strong enough through the global economic recession.

(More to follow).

Chris Kanaracus covers enterprise software and General technology breaking news for the IDG News Service. E-mail Chris is Chris_Kanaracus@idg.com



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