More than a decade ago, before becoming a mainstream phenomenon and about when "smartphone" have started to become a Word, the BlackBerry was a novel device for those of us who were far away from the Office, but wanted to make it seem that we were at our desks (or in my case, while doing other things for fun, how to play basketball in Northern New Jersey, or sailing while pretending to be working).
But since the advent of Android, iPhone and other smartphones which compete head-to-head with Research in Motion-legendary device, the giant laptop based on Canada is struggling to maintain market share and has been at odds to offer something completely new and must have again.
Trying to offer some interesting features to its applications pre-loaded, RIM BlackBerry earlier this week said it has acquired Gist, a startup that offers software that aggregates e-mail contacts and helps you keep tabs on what they are doing. The purchase does not trigger a mad rush to buy new build BlackBerries tablets or if the application is preloaded, GIST is still able to offer a promise of new types of applications that RIM could offer in the future.
RIM has not communicated many details about the terms of your purchase of Gist. Without saying when app of Gist may be preinstalled on blackberries, RIM posted on his blog earlier this week:
"Today we are pleased to announce that it has joined Gist Research In Motion (RIM). We are pleased that the Gist team is joining RIM and bringing their experience in providing customers with an optimized and contextualized, view consolidated information about their contacts to the BlackBerry platform. "
If you are mulling trashing your Blackberry for the iPhone, Android, or another smartphone, but you are curious to know what could offer Gist, you can try it for free with your Gmail account.
Among other things, Gist provides access to contact information when you enter their e-mail address. On a side window next to your e-mail list, a window offers a profile of each contact you specify, which includes information such as their importance on a scale from one to 100, a Notes tab where you make comments on contact and access to their latest Tweets. You can also access a list of recent messages in Gmail and Facebook who sent you the contact, and a photo of the contact that opens if available.
At a minimum, can Help to understand the Gist if you are e-mailing the right contact, or if you have forgotten that one of your contacts. This is a useful feature of Gmail. Maybe one day that could help avoid having to fumble with search function not-so-great Blackberry folder. I wouldn't describe what Gist offers as a killer app by any means, but hopefully, Gist will be among many new and interesting applications to come pre-installed on generation Blackberries in the near future.
Bruce covers technology trends in the United States and Europe and tweets at @ brucegain.
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