Chinese handset vendor ZTE plans to launch its first smartphone in the United States this year, a move that follows the success of the company's most recent increased tightness of the mobile market.
ZTE made big gains in the mobile market in 2010, becoming the fourth largest supplier of telephone ahead of Apple, according to research firm IDC. During the year, the company has seen laptop shipments rise of 94%, up to 20.4 million units.
Now the company wants to increase sales of smartphones in 2011 by five times, up to 10 million units. For the North American market, ZTE said will more than double the portfolio of the device. The company adds that hopes to sell Tablet devices in the United States this year.
ZTE, a supplier of networking equipment, compiles even phones for mobile operators. The company has historically focused on developing smaller and mid-end laptops. But on Monday, the company announced a new development strategy that would move towards the higher end, by building more smartphones, tablets, and devices of Internet TV box.
While ZTE has yet to launch a smartphone in the United States, the company has seen one of its low-end phones offered by Verizon Wireless last year. Called the greeting, the device is available now for $ 20 with a two-year contract.
Earlier this week, ZTE has inaugurated a new low-cost smartphone called the skate at the Mobile World Congress. The device has a 4.3 inch screen and runs the operating system Android 2.3. The phone will start shipping globally during the month of May. The company is also preparing to launch a tablet running Android 3.0 in the third quarter.
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