Saturday, February 19, 2011

Rivals Munch in revenue for Apple App Store, report says

Apple in its huge advantage in the global mobile applications last year thanks to its simple billing system but will most of the Earth by 2014, market research firm IHS Screen Digest said in a report.

The Apple App Store, which opened in 2008 and sells mostly iPhone users, earned more than $ 1.8 billion in 2010 to 82.7% of the total market despite hardware moves from the makers of rival smartphones, according to the report published Wednesday. The total market of apps was worth $ 2.2 billion last year, up from 828 million in 2009.

"Apple ... was able to maintain the advantage by exploiting its ecosystem is tightly controlled," IHS media mobile analyst Jack Kent said in research note.

A "trusted, integrated and simple service through iTunes, billing" is situated in the Centre of this ecosystem, Kent said.

Release of Apple's iPad last year boosted revenues as applications for the tablet that PC cost more than those sold for iPhones, says the report.

But the sharing of applications for Apple's mobile devices declined to 92.8% in 2009 as competitors via ate market. This trend will continue, leaving Apple half the market share as soon as 2014, based on Los Angeles IHS said.

Applications--essentially mobile device software--for Nokia, Research in Motion BlackBerry and Google Android models led the market Apple last year. Ranked No. 2 RIM and Nokia came in third place.

"Apple's competitors, despite their struggles, you managed to do some market share inroads in 2010," says the report.

Android market saw revenue climb a percentage 861.5 particularly steep last year to take share 4.7 percent revenue application store for mobile devices, said IHS.



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