Dell Streak PR Stunt goes horribly awry, leads to arrests

Raiders biker gang attacks the offices!

No, really--not just a couple of companies cheerleaders that trying to drum up excitement about the Dell streak ... just to cause a panic and ultimately get arrested.

Bryan Chester dressed in a black dress and biker-face and skull mask obscuring ran around one of the buildings of Dell Round Rock campus Monday morning, bringing two "metal objects" and requiring that all go to the lobby, police said KXWAN Austin.

Many employees of panic, called 911, and the SWAT team arrived. Supervisor of Chester, Daniel Rawson, refused to comply when comparing with law enforcement, who transformed the marketing stunt in a scenario of "extreme risk" Officer Eric Poteet said KXWAN.

Two arrested in Dell marketing stunt: kxan.com

Both Chester and Rawson were arrested and face misdemeanor charges of interfering with public functions and conduct deadly.

Dell spokesman David Frink rejected the request of KXWAN for an interview on camera but called the incident "an unfortunate choice" by an employee of Dell.

The idea behind the internal marketing stunt--which, by the way, was kept secret from the rest of the staff, then the panic--was apparently to promote interactive features of the Dell streak with Harley-Davidson. And although the "metal objects" Chester prisoners were never identified, my guess is that brought the power of the creepy Streak.

Lesson in marketing today is brought to you by Officer Poteet: "think before you act. My goodness. "