Wednesday, February 16, 2011

Flash will dominate Smartphones, Adobe says

BARCELONA--while Apple rejects the value of Flash Player for its smartphones and tablets, which Apple mobile products do not support, the creators of Flash by Adobe Systems are pounding their chests about his promise.

Opera: TaylorAdobe Chip predicts 600% growth in the number of smartphones with the 10.1 Flash Player installed in 2011, reaching Smartphone 132 million and more than 50 models of Tablet PC with installed both the reader and available for download, the company said Monday. For the six months following the launch of Flash 10.1, more than 20 million smartphones were shipped or updated with it.

Platforms that support Flash in 2011 will include Android, BlackBerry Tablet OS and Hewlett Packard WebOS, among others, Adobe said at the Mobile World Congress, which began Monday. Adobe Flash Player 10, which offers new features such as Video Stage to offer better video performance on mobile devices, desktops and TVs on show too.

"Flash is hardly going away," said Anup Murarka, Director of product marketing at Adobe Systems ' Flash, in an interview. "Using points to continued growth."

The first 40 Smartphones with Flash, the most popular in the United States were in the Droid family, such as the x and the droid, Evo, HTC said.

"Apple's View is that users don't need Flash and can get on the Web without it," he said. "But we get comments that users can enjoy more of the Web with Flash".

Murarka does not make the case that customers buy specifically Smartphone for the Flash player, but he added, "is certainly something consumers have shown for the question."

Adobe provides the Adobe Air, a development tool that enables the delivery of applications for the Apple platform for iOS as well as Android, BlackBerry, Tablet OS and applications Air televisions. are available on Smartphones and tablets over 84 million already, Adobe said. More than 200 million smartphones and tablets will support air before the end of 2011, Adobe predicted.

Adobe also announced that its Digital Publishing Suite tools can now be used to create and distribute magazines for Android 3.0 Honeycomb tablets through software called Content Viewer for Android. One of the tablets concerned Honeycomb coming to market is the Motorola Xoom.

Publisher Conde Nast magazines, Dennis Publishing, Martha Stewart Living Omnimedia and National Geographic already use the Digital Publishing Suite.

In a statement, Joe Simon, CTO at Conde Nastezh, said that the suite is already used to produce digital editions of Wired and The New Yorker. "We are pleased to bring you some of the most loved magazines and the world's most influential for the Android platform," he said.

Matt Hamblen covers mobile and wireless, smartphones and other handheld and wireless networks for Computerworld. Follow Matt on Twitter at @ matthamblen or Subscribe to the RSS feed of Matt. His e-mail address is mhamblen@computerworld.com.

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