Thursday, February 17, 2011

Verizon iPhone 4 sales Underwhelm, report says

Consumer demand for a Verizon iPhone 4 can be less enthusiastic than first expected. Blog Tech Boy Genius Report is reporting that iPhone first week 4 sales do not meet the expectations of Apple and Verizon Wireless.

Citing unnamed sources at Apple, BGR sent units total sales allegedly by five Apple stores, including two positions "very, very prominent". The numbers show iPhone Verizon Wireless and AT&T 4 Verizon sales during the first five days iPhone availability (Thursday, 10 February):

Thursday: Verizon = 909, AT&T = 539

Friday: Verizon = 916, AT&T = 680

Saturday: Verizon = 660, AT&T = 471

Sunday: Verizon = 796, AT&T = 701

Monday: Verizon = 711, AT&T = 618

The figures indicate a rush early sales of iPhone 4 Verizon that quickly dissipated. Sunday, 13 February, Verizon iPhone sales were only slightly higher than that of AT&T. online pre-orders for iPhone Verizon 4 totaled approximately 550,000 units, BGR reports.

If the consumer response to the iPhone Verizon is pretty disappointing, what is the most likely reason? You can take your pick of possible explanations, including a period of cold through the eastern half of the United States that has reduced foot traffic to brick and Malta positions at Apple, or how many sane Verizon iPhone online preorders.

Or maybe iPhone enthusiasts are more experienced and more menial. Many have probably heard that the iPhone 5 will arrive this summer. Revelation! It is smarter to wait a couple of months and get the latest iPhone Verizon (assuming it is available), rather than commit to a two-year contract with last year's model.

Oh, one other interesting tidbit from BGR on who bought iPhone Verizon so far: 30 percent were Android users; 25% migrated from BlackBerry; and only 14% were AT&T iPhone owners. The rest didn't have a smartphone or other mobile phone or simply didn't say.



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