Sunday, February 27, 2011

Google Tweaks search engine to restrict content farms

Search engine HomeNewsGoogle Tweaks to restrict content FarmsPosted by Devina Divecha on sat, 26th February 2011

Google tweaks their search engine algorithm

Google is making a major change to its search engine algorithm that gives higher rankings to sites of high quality and lower the ranking of the low-quality sites.


Google's judgment, low quality sites are those that are "low added value for users, copy the contents from other websites or sites that are not only very useful." High quality sites are those who have original content and contain research, in-depth reports and analysis.

From all estimates, these changes, although subtle, 11.8% of its affected queries. The changes will be reflected first in the United States and expand into other countries in a matter of time.

Google says that their purpose is to provide citizens with the most relevant answers all their questions as quickly as possible, which requires them to their optimization algorithm.

Amit Singhal, Google fellow and Principal Engineer, Matt Cutts, said on the official blog of Google, "Google depends on high quality content created by wonderful websites in the world, and we have a responsibility to encourage a healthy ecosystem. Therefore, it is important for sites of high quality to be rewarded, and that is exactly what this change. "

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Via: Google's Blog

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