"Looking back", said Mr. Faranda, owner of j. Philip Real Estate in Briarcliff Manor, "those were the days of Ford Model T in my business, especially compared to what is happening now."
Several years ago, has tapped into the Internet and became even more of a player with social networking tools like Facebook, LinkedIn and Twitter.
But like many other real estate agents, since he moved to even more sophisticated technology.
These days, when Mr. Faranda lists a House, he greets sellers with an iPad, a smartphone equipped with a GPS navigation system and a small camera, among other things. His bag of tricks includes a number of applications that allow him to calculate mortgage payments, create websites on the spot, shall draw up the plans and tour of the House transmitting on YouTube.
"To be competitive in today's market," said, "should I bring my Office in your Pocket hip". Describes himself as "an obsessive blogger", he also remains in contact with customers using his cellphone to send bulletins from the field, along with pictures that illustrate dos and not suitable for successful operations, the non-nn including a House look messy, dirty litter box and accumulated up dishes in the sink.
Another broker, j. p. Endres-Fein Better Homes and gardens Rand Realty in White Plains, described his latest tool of choice in the panoply of home-selling technology: a panel of code-bearing sometimes called a pilot, text that is linked to a for sale sign, giving customers immediate access to real estate information.
A potential buyer enters the code into a cell and then receive, almost immediately, a detailed text message to the House price, number of bedrooms and bathrooms, contact information and other relevant data.
"Time is of the essence in the real estate sector," said MS Endres-Fein. "Anyone who wants instant gratification."
Barry Kramer, an owner of Westchester dining Realty in Scarsdale, prefer its advertising for the sale to have a QR code, or a quick answer. A version of the product bar code familiar to any supermarket shopper, can be parsed by a camera phone to steer a potential buyer to information of properties for sale on the Web. Mr. Kramer says codes are particularly attractive to customers younger, tech-savvy, many of whom are first-time buyers in the market for co-ops and condos, of your niche market.
The codes and text pilots work similarly; It is a matter of preference. MS Endres-Fein sees the device as "a skinny jeans fashion, as this year, that work for some people, but it doesn't look good at all." Furthermore, he added, pilots provide information more quickly, because potential customers didn't even get out of their cars to use them. Mr. Kramer, on the other hand, has opted for the codes because, he says, although they must be analyzed closely, they may not only be pasted on a for sale sign, but also on printed documents and business cards.
Other intermediaries, such as Claire Owl, an associate broker with Coldwell Banker Residential Brokerage in Scarsdale, are using the latest technologies to build the page single property websites for clients, complete with slide shows, videos, music by mood and their URL links. For example, www.53fayetteroad.com takes a client to a site with a slide show on a colonial style house with five bedrooms and warm in the Heathcote Scarsdale, complete with sweet guitar music in the background.
"I try to match the mood of the music House," explained MS. OWL. "I wouldn't put ' Carmen ' on this property. Wouldn't fit. "
"Technology is advanced enough," he said, "even if I'm awaiting the day when you click on an image of a House and actually smell the baking cookies."
In the 31 that FR. Gilbert mercury, chief executive officer of Westchester Putnam Association of Realtors, real estate, he drew has witnessed a sea change in attitudes toward information. "When I started," he said, "has been held and the agents themselves saw as the gatekeeper for everything. Since then, we went from having very little data available to the public for an overabundance, to the point where it's almost overwhelming. A good agent has to sift through all this. "
Not everyone is enamored of the new technology. "Of course use a cellphone, but that is about it," said Jean Endres, mother of MS Endres-Fein, who is also a broker with Better Homes and gardens Rand. "I am a very personal, hands-on person, and although I may be one of the few left in the business of it this way, are still very successful."
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