Trying to exploit the behavior of the two screens of the spectators, television network has built a companion website with streaming video behind the scenes, so that will be seen Oscar winners accepting an award from the TV, then saw celebrate in backstage on the stream.
Experiments like these sudden are a priority in the land of television. As more and more people to chat in real-time on their favorite shows — on Facebook, Twitter and a phalanx of small sites — television networks are trying to figure out how to capitalize.
It's as if people are gathered around the water cooler online — and television executives are hovering nervously nearby, hoping to keep viewers talking and, by extension, by looking at their shows.
Experts such as Ian Schafer, the Executive Director of Deep Focus, digital agency say that Twitter and Facebook about shows well may be "the most efficient way to drive in tune." Although it is difficult to show the link, Mr. Schafer sees first hand when a segment of news catch your attention or a basketball game is tremendous. "I'll say on Twitter or Facebook, you tune in ' Nightline ' or ' 60 minutes now ', and then I'll get people saying, ' Oh, thanks for pointing that out to me, '" he said.
The water cooler effect makes it even more great shows great — the Grammy Awards had its highest in a decade on 13 February — and gives small shows a new way to stand out.
The same day as the Grammy Awards, Howard Stern proved that with his stream of Twitter posts during a re-airing of his film "Private Parts." Suddenly, some folks flipped over on HBO2 to follow and Twitter executives were enthusiastic. Adam Bain, such Executive, wrote, "this is what the producers of TV fiction should do every week."
Acts as Mr. Stern make TV more social, even if viewers are in separate rooms (or States).
"In a sense, you are in the living room, watch collection," said Jeff Probst, host of "Survivor", who used Twitter to talk to fans during the show's season last Wednesday while flying from New York to Los Angeles. Mr. Probst plans to make this a habit weekly view this season.
Television executives say that the chat to deepen the interest of the audience in a show, making them more likely to look next time. BET stunned their competitors when "The Game," a sitcom about relationships of football players with women, drew more than seven million viewers, thanks in part to the feverish chatter online last month. Debra Lee, Executive Director of the bet, said "now we can tell when something is a hit almost immediately — by seeing how many of the topics trending on Twitter belong to us."
Twitter usually lists 10 such words trend at a time, and in the evenings, TV shows are represented.
Television networks, as well as some technology companies, Twitter Chief among them, see the benefits for your business from this behavior. Dick Costolo, the Chief Executive of Twitter, said last week at a mobile Conference in Barcelona that online conversations about TV shows become event programs, "which means people will watch as it happens," blunt the impact of digital video recording.
He may have exaggerated the impact of Twitter — digital recording remains prevalent — but it is clear that many people feel they have to watch some shows as they premiere in order to keep up with conversations online.
"We know that people are multitasking while watching TV," said Albert Cheng, executive vice President for digital media for Disney/ABC Television Group, which oversees the ABC. "The question is: how to take advantage of that and create a completely different experience for consumers?"
"We don't have all the answers," he added, "but surely we are trying different things and seeing how people are reacting."
In this television season, ABC introduced iPad apps for two shows, visits by-canceled "My Generation" and the "medical drama Grey's Anatomy," the synchronization of polls and trivia for previews of new episodes. These applications, Mr. Cheng, double as research laboratories.
Jennifer Preston contributed reporting.
No comments:
Post a Comment